Spain and Gibraltar Housing
Market conditions are likely to remain challenging in Spain during 2011. We are reviewing our strategy for the business and expect to take a more aggressive approach to driving sales rates.
- Javier Ballester, Managing Director, Spain
Our Spain and Gibraltar Housing business at a glance
Our Spain Housing strategy
- Deliver high quality homes in popular locations that appeal to both foreign and Spanish buyers
- Focus on cash generation and cost reduction
- Remain cautious on land purchasing at the current point in the market cycle.
| 2010 | 2009 | |
|---|---|---|
| Order book volume as a percentage of completions | 36.8% | 20.0% |
| Owned and controlled plots with planning | 1,783 | 1,901 |
| Customer satisfaction | 92% | 98% |
| Health and safety (Spain)* | 0.786 | 0.481 |
* Please note that the injury frequency rate for Spain equates to just three incidents in 2009 and a further three incidents in 2010.
